This hoodie, which comes in black or blue and retails for $90, is the latest product to launch out of the reported 10-year, $1-billion deal between Gap and West, which kicked off last year with an electric blue puffy jacket. It’s also just the latest way in which the artist now known as Ye has worked to creatively market the Grammy-winning 2021 album Donda using his commercial brand partnerships.
The newest ad and music video comes a week after Yeezy Gap announced a new deal with Balenciaga that will bring together the luxury fashion house with the shopping mall staple in a partnership dubbed, “Yeezy Gap Engineered By Balenciaga.”
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